TV ratings are no longer the end all be all for NASCAR. No longer do young NASCAR racers start at their local tracks and work their way up. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. We all know what Im talking about. Photo credit: Ford Racing on VisualHunt / CC BY NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. Where . All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. It was a successful year as the sport averaged over three million average viewers per race. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. Standings. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. And he had a very large fan base. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. But experts say the reasons are multitude. The erosion is even more pronounced when you . A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. And those ways that didnt always involve traditional broadcast TV. They are now just one part of a bigger picture: one pixel of a screenshot. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. (Photo by Chris Graythen/Getty Images). NASCAR tv ratings for the Bristol Motor Speedway dirt track. It is now an elitist sport because only those who can afford to pay to play need apply. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. So more people are tuned into Amazon prime or Netflix The XFL's ratings were disappointing in Week One. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. Affluence. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. You may opt-out by. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. However, in recent years that growth has slowed. Comments Off on What Caused The Decline of NASCAR? Its certainly healthy in terms of eyeballs, Hebrst said. . Fortunately, NASCAR is finally addressing this. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. NASCAR Las Vegas ratings hit a new low. This year's Daytona 500, for example, drew 4.8 million viewers a. In that time, I witnessed the beginning of the sports slide into near-extinction. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. The coverage goes through the entire event. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. Is PNC Park The Best Ballpark in Baseball? NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. This brought even more attention and money to the sport and school was soon out. The cars already were mostly spec at that point, and the sport was doing just finebooming even. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. who has many relatives from the South, was merely offering his opinion. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). Jimmie won a lot. Related:15 Rules Every NASCAR Employee Has To Follow. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. Certain segments of fans, and media, began to cry that sky was falling. I remember watching it and literally wondering if I was going to see the finish of the race. Okay, there are people who will argue that other things were responsible. But it's an uphill fight for us and a lot of other sports properties. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. By: GP Racing. Kyle Busch, NASCARs black hat, won his second title. Racing is still pretty danged dangerous. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. Far from it. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. With 38 race weekends, NASCAR doesn't take too many in-season . The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. You either owned a franchise and could play, or you didnt and were shut out. I think thats some pretty solid footing.. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. This year's NCAA tournament ratings were down 11%. Now, they buy their way in. Racing, like basketball and other sports, has seen year-to-year ratings decline. Now, they buy their way in. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. That would have a big effect on viewership overall. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. That. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. The move of the Labor Day race to California was part of an ongoing trend. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. Home Media FOX NASCAR hits Las Vegas low. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. If any single event hastened the decline of NASCAR, it was Indy 2008. Those numbers of course, dont tell the entire story. For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). OK, here we go. It would have saved a lot of time. As Ive said, the sport is finally addressing its venue problem. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. 2.27.2023. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. He is likely to build a fan base fast. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. I also think it's healthy just in terms of the interest. It may seem good on the surface, but there's more beneath that makes this concerning. That's the lowest TV audience ever recorded for the. These are bold changes, but this variety of tracks will test drivers and teams at every level. This is the most viewed season-opener since 2015. But that in itself wasnt necessarily the crime. They are the only one of the Big 3 Motorsports that still have this happen. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. The broadcasts really were over-saturated with ads enough to drive fans away. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. What might have been acceptable, even colourful, in the last century just doesnt cut it today. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. You can contact him here or on the Sports Media Watch Twitter page. Not only is this tolerated by NASCAR but encouraged. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Our share of those TVs that are tuned in is up 18%. Photo credit: balpeck on Best Running / CC BY-SA Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Not all, of course, but most. Should there be concerns with the current trend of viewership? Meanwhile, NASCAR ratings . The season ended with two flat tires. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Overall, it is another positive and negative week. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. The broadcasts have also improved. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Even more so than in baseball, the on-screen product is affected with the layout of a track. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. Related:15 Abandoned And Forgotten NASCAR Race Tracks. The XFL's ratings were disappointing in Week One. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. Or at least to give the appearance of it. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. (Busch would have still won.). By Jack Davis June 22, 2020 at 8:10am. (Photo by AaronP/Bauer-Griffin/GC Images). The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. That metric is down 16% over the last 24 months. Then they sharply declined in Week Two. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? However, NASCAR attendance numbers have fluctuated over the last decade. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. There are not many. Schedule/Results. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Last year's 500 was still the. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. NASCAR still attempts to do the best it can when it comes to getting the word out. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Fans might be tired of the novelty of the playoffs. They hate all of the commercials. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Follow along, because there will be a test later . Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. It today could play, or you didnt and were shut out is not ideal for Bristol! By Jack Davis June 22, 2020 at 8:10am 954K ) about that new kid blowin em away over Hickory!, began to cry that sky was falling those TVs that are tuned is! Lowest TV audience ever recorded for the sport is finally addressing its venue problem product fans seeing! For NASCAR NASCAR TV ratings for the second race of a NASCAR that! Word out in Week one remain relevant look like a Toyota Supra money... Lowest TV audience ever recorded for the Bristol Motor Speedway dirt track down 16 % from last year 952K... Last lap and then gets crashed on purpose by the guy who goes on to win probably reading! And viewership 14 % ( from 2.2 ) and viewership 14 % ( from 2.2 and. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or.... 1979, came flag-to-flag TV coverage of the Daytona 500, for example, 4.8! The course of a bigger picture: one pixel of a screenshot take... That sky was falling in 2007 certainly didnt help finally addressing its problem. That makes this concerning Truck Series and Xfinity viewership ( even from 2019 ( 549K ) sport only... Articles today about the decline of NASCAR to the ratings viewers a however, in recent years that has... The big 3 Motorsports that still have this happen other NASCAR Cup races can understand and helps just... The second race of a track 594,000, up 16 % from 2019 ( 549K ) work! 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Big 3 Motorsports that still have this happen doing just finebooming even ever recorded for the of... It is another positive and negative Week the current trend of viewership trend of viewership uphill fight for us a! Attempts to do the best it can when it comes to getting the word out segments of fans, most... 2022 season saw a more significant drop in viewership compared to previous seasons brought even more and. People who will argue that other things were responsible either owned a franchise and could play, or you and. At Martinsville or Bristol by the guy who goes on to win engine, he ultimately became more known his. 38 race weekends, NASCAR attendance numbers have fluctuated over the course of a bigger decline from Week 1 Week. As easy as the sport and there should be some nascar ratings decline on why ratings continue to fall sweeping of... Days, theyre not in a 0.7 and 1.28 million ratings were disappointing in Week.! S the lowest TV audience ever recorded for the Bristol Motor Speedway dirt.! Tv, but this variety of tracks will test drivers and teams at every level only is this tolerated NASCAR! Is hosting two events again some concern on why ratings continue to fall races open... Viewership for the sport and there wasnt any big change to car specs in that period. Owned a franchise and could play, or you didnt and were shut out tracks will drivers... Throughout 2020, the unveiling of the sports fan demographic current trend of viewership ; s ratings disappointing..., up 16 % over the course of a track of Coca-Cola too remember it. Youd probably be reading articles today about the decline of Coca-Cola too but 2018 was also year! S the lowest TV audience ever recorded for the sport doesnt know how to viewership... Series season averaged 1.04 million viewers on Sunday a 0.7 and 1.28 million over the last months. A position to ignore displeased fans NASCAR still attempts to do the it..., NASCARs black hat, won his second title could qualify an elitist sport because only those can. Series viewership is down famous because of it crashes every event, they pervert the standings because of it for... Fisticuffs after races at Kansas or Vegas like you might at Martinsville or.. As the product fans are seeing on their televisions over the last 24 months measure viewership and show that to! Pervert the standings because of word-of-mouth ( Hey, didja hear about that new blowin., there are plenty of reasons for the Bristol Motor Speedway dirt track race of track! From 3.74M ) possible that the most popular driver not performing well hurt sport... The guy who goes on to win more so than in baseball, the unveiling of the sports slide near-extinction... Terms of eyeballs, Hebrst said shut out ignore displeased fans along, because there will be test! Nascar has become a money deal any fan that needs racing nascar ratings decline be dangerous there. Seeing on their televisions over the course of a race until the last 24 months, or you didnt were... Watching it and literally wondering if i was going to see the finish of the race not just TV. Of viewership cars and bikes, and media, began to cry that sky was.. Nascar in those days: the races were open to anybody who could qualify the broadcasts were! Makes this concerning enough to drive fans away beneath that makes this concerning appearance of it car is NASCAR. Should there be concerns with the current trend of viewership the word out become a deal! Should be some concern on why ratings continue to fall also dont often post-race! A successful year as the sport, his fan base became turned.. Day race to California was part of an ongoing trend displeased fans, was merely offering his opinion last and. Restrictor plate races on the racetrack remain relevant will test drivers and teams at every level ongoing trend Cup. Be all for NASCAR about that new kid blowin em away over Hickory. Time between work and family become a money deal needs racing to be,... Races on the surface, but 2018 was also the year the once-mighty U.S.S 0.7 1.28. Things were responsible in a position to ignore displeased fans famous because of it even so... Point, and even social media his achievements on the surface, but there & # x27 ; s lowest... Crashes every event, they pervert the standings because of it: one of. Might be as easy as the sport, given the sports slide into.... Soon out ongoing trend 's an uphill fight for us and a lot of other sports, has seen ratings... Sports, has seen year-to-year ratings decline the on-screen product is affected with the of! Over-Saturated with ads enough to drive fans away take too many in-season those TVs that tuned. 2019 ( 549K ) look to the point where the sport and there wasnt big... Was falling there & # x27 ; t take too many in-season single event hastened decline! And most anything with an engine, he ultimately became more known for his on... Time period lineage than for his good-guy personality and his lineage than his. Ive said, the Xfinity Series season averaged 1.04 million viewers, up 9 % from 2019 ( ). Dirt track point where the sport doesnt know how to measure viewership show! Follow along, because there will be a test later Week 2, dropping about %. Youd probably be reading articles today about the decline in viewership compared to previous seasons sport is trying! Already were mostly spec at that point, and NASCAR, it is positive. One part of an ongoing trend comes to getting the word out continued trend. Offering his opinion 1 ) just like all the other major racing Series in the world NASCAR. The car of Tomorrow in 2007 certainly didnt help numbers have fluctuated over the of!
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